How to Run Your Self Storage Facility More Efficiently
Building a Sales Team • Building Blocks for Success • Chamber of Commerce Mailer • Competitor Template • General Practices
Get the Rental • Get the Sale • Image & Impression • Marketing 101 • Marketing the Easy Way • Selling Ideas Version 1
Image and Impression in the Self Storage Industry
You only get one chance to make a good first impression!
SIGNAGE AND BANNERS - what do they really say about your facility?
- Lighted signs need to be 100% operational.
- Banners need to be professionally done and in good shape.
- Gate signs need to be current and readable.
- No hand written signs.
- Flags and pennants need to be clean with no tears or stains
- Reader boards - need to be approved messages with no letters missing.
- Brochures need to be stocked and applicable.
Landscape and Building- an important part of your facility’s image
- Landscaping needs to be neat and maintained.
- Buildings need to be clean and graffiti free.
- Parking lots need to be clean.
- Dumpster area needs to be maintained.
- Hallways cleaned regularly.
- Vacant units clean and tagged.
- High traffic areas need to be painted as needed.
- Windows cleaned periodically.
- Offices should be clean and professional looking.
- Bathrooms need to be cleaned and stocked.
Image of your staff - would you rent from your team?
- In approved uniform at all times including name tags.
- Polite and courteous at all times.
- Professional and knowledgeable.
- Minimize distractions - cell phones, irrelevant conversations, irate customers.
- Set yourself up for success - have all needed items at arm’s reach.
- Only offer what you can attain with customers.
PERCEPTION IS REALITY
WHAT IS YOUR CUSTOMERS’ PERCEPTION OF YOUR FACILITY AND YOUR BUSINESS?
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